Who owns it. Who pays for it.

Someone pays for every page

Every page you open is wired to companies you never chose: whoever sells the ad space, whoever follows you afterwards, whoever earns when you buy what was recommended. That wiring is public — it is just buried in files nobody reads.

A site changing who pays for it is never announced. New ad partners appear, a paywall goes up, affiliate links spread across the reviews. Nunchiyo reads the same files every day, so the moment that arrangement shifts you have the date it shifted.

Who owns it, and how you can check

Ownership is the hardest part to find and the part that explains the most. Nunchiyo records the owner, the parent company and the person who actually benefits beside the link it came from and the date it was read — so you can check it yourself.

The New York Times is a worked example. The same structure is assembled for every site in the database, each line carrying its source and the date it was checked.

“Unknown” is a real answer. It means nobody has checked yet — not that there’s nothing there.

Nunchiyo for institutions

In a classroom, a student can open any site and read who owns it, how it earns, and the date that arrangement last changed — every line beside the source it came from. For libraries and newsrooms, the same record supports research and reporting over time, because the history is kept rather than overwritten.